Identity + Branding
Identity logo creation services are a key part of branding, as they help to create a visual representation of your brand that can be used across all marketing materials. A well-designed logo can help to establish brand recognition and build trust with customers.
Backpacker
The resurrection of an iconic apparel brand from the 1970's. In it's new incarnation Backpacker embodies the tough and practical qualities of the American heartland.
The brand is reinforced with custom positioning imagery and applied across labels, heat seals, and hangtags.
As the identity for an online services marketplace, the PinDo logo combines the activities of "pinning" a project and actively "doing" it.
The brand's mark.represents the social network of the Pinner, their location and the accomplishment of checking off a job well done.
The primary color palette is calming and affirming.
A performance golf apparel and outerwear brand, Zero Restriction is named for the properties it embodies – freedom restrictions from play. That includes clothes that do not interfere or impede an optimal golf swing and allow play through all weather conditions.
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The ZR mark is designed around a swoosh developed from strobing a golf swing in studio. The written form of the logo emphasizes "zero" while "restrictions" are de-empsized with a thin font styling.
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A series of foul weather shoots of the product in action reinforced the brand positioning.
The keystone represents the company founding in PA and Bills is named after the original founder. The project began by working with a VC group to rescue a financially troubled brand with significant heritage and historic equity. The logo keystone was reapportioned and colors updated to vintage hues.
Individual core products were branded for better recognition and value perception. The new branding was then rolled out through labels, hang tags, POS branding and e-commerce website presentation.
Health Spectrum
A personalized organic compounding supplements brand. The identity plays on the letterform "H" to stand for health spectrum and the founders last name that begins with an H. A universal medical + symbol is placed as the character form's bridge and the color green refers to the organic pillars of the brand.
Product labels were developed for different sized pill bottles, tinctures and powder canisters.