Bills Khakis
An upscale men's apparel brand with a vintage aesthetic and a Made in the U.S.A. heritage. Bills Khakis offers a core bespoke bottoms business and complementary woven and knit tops.
Services
E-commerce, Web, Print, Marketing, Copywriting, Photography
Years
2015 - 2024
Scope
Resurrect a brand's identity and market perception from bankruptcy. Responsibilities included redefining the logo and presentation, branding and labels, website design, product
and marketing photography, and marketing strategy to solidify the customer base and begin
a path to growth.
Strategy
Establish consistent visual and voice brand presentation across all media. Web + Digital: Update e-commerce presentation and information to best practices standards and improve merchandising and sales information.
Photography: Direct aspirational presentation of the Bills Khakis brand that leaned on it's American heritage.
Create a product and presentation style guide.
Marketing: Stabilize sales attrition and qualify the existing sales base with quality messaging and reduced discounting. Expand the customer base through social media and advertising campaign based on Made in the U.S.A. messaging.
Print & Digital
Our web and mobile design services are tailored to meet the specific needs of your business, ensuring a seamless and user-friendly experience for your customers. We combine creativity and functionality to deliver visually stunning and responsive designs.
Commercial Photography
We create an aspirational vision for brands. Develop a photographic and product style guide and then execute with the best photographers available. We understand how presentation can change perception and drive customer participation.
