Summit Golf Brands
A niche golf oriented fashion brand that focuses on fine fabrics and men's and women's tops, knits and sweaters designed to function from the course to the office.
Services
Design, Print, Commercial Photography, Custom Publishing, Identity + Branding, Copywriting
Years
2006 – 2014
Scope
Work began with Fairway & Greene to prepare and maximize the company value for sale. Responsibilities included: developing brand and photo style guides to standardize product presentation, catalog development, website design and development, wholesale sales materials, and ad creation. After the company was sold to Summit Golf Brands, work continued with F&G and other newly acquired family of brands including Zero Restriction and EP Pro.
Strategy
Make the apparel itself aspirational. Catalogs and marketing materials were shot at the exclusive clubs and involved the most influential pros in the process. Product was depicted in lush environments with rich design elements and romantic styling. Design materials paid homage to the heritage of the game.
Production value – paper stock, finishes, hang tags, site design – were best in the category to support price and influence perception. A PR firm was engaged to expand national editiorial coverage. Ad campaigns were placed in luxe travel publications. And the women's line was augmented as the women in the target demographic did the majority of buying for the men.
Branding + Print Design
From advertising to catalog and marketing collateral, our design services are aimed at elevating your brand's presence and making a statement in the market.
Photography
Our commercial photography services capture the essence of your brand and products, creating visuals that tell a compelling story and attract your target audience.
