Jacksonville Jaguars NFL Franchise
The result of a blind pitch the year before the Jacksonville Jaguars made their NFL debut.
Services
Years
Identity & Branding, Photography, Print
1993 –1995
Scope
Before the expansion franchise – the Jacksonville Jaguars – made their NFL debut a cold proposal for the creation of stadium art resulted in a shoot, a rights buyout of 30 images and projects from ticket stubs to media guides to billboards to luxury box artwork, and the development of the team logo.
Strategy
Jaguars are territorial, fierce, immensely strong, powerful, expressive, athletic and extremely possessive. These are the characteristics a new NFL franchise would hope to emulate. The plan was to locate and photographically
study the cats and their abilities and then translate the inspiration into design. The result: branding, stadium art, billboards, tickets stubs, program guides and opening sequences fro the Jaguars television channel.
Identity + Branding
Design iteration. From the original inspiration to the final product, iterative design is the process of content refinement and evolution to the emotion and character your identity needs.
