Breakthroughs
The transformation of a corporate annual
Originally a traditional annual with financials, the vehicle was redesigned and repurposed as a highly produced annual retrospective on advances in research, technology and patient care at Yale Cancer Center.
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The publication is distributed to peer providers, health systems and hospitals nationwide in order to improve ranking and facilitate grant funding.
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Result: a top 20 cancer hospital with an 88% increase in NCI funding over 7 years.
Research and clinical features highlight the latest innovations in science and patient care.
Survivor features present survivor stories and treatment breakthroughs.
Departments highlight core areas of discipline and the research, treatments and clinical care developments within.
